High technology in the form of Web access for users of mobile devices has become de rigueur at the world’s top international hotels in this day and age. Traveling itself has been changed forever by the fact that nearly everyone, every guest, carries these ultra portable computers. People’s mobile devices are being used for a myriad of purposes, from bookings, to entertainment, to maps and navigation, to self-narration during trips (through posts of words, photos, videos) that can be shared in real time. Not surprisingly the private entertainment content and chosen apps that people have with them at all times now, especially games, have become an intimate yet practical way for them to cope with traveling and settle into new places where everything is unfamiliar.
The Rise of Online Gaming
It is natural that an area of online activity that is one of the most robust and most popular would be entertainment. But this type of content is not what it used to be — such as in the TV era when viewers were mostly passive, like ‘couch potatoes’. The Internet, but specifically the mobile Web (and its accompanying portable devices), has invented an unprecedented overall form of entertainment that involves the viewer, the audience, to the point that it may be called participatory entertainment (and it is already commonly known as ‘interactive’).
The travel and hospitality industry worldwide has a lot of reasons to take this fun-loving aspect of contemporary global culture seriously, because it is altering the perspectives and expectations of guests. The same technology that they are using for amusement, they use to book their rooms, hire taxis, guide themsevles to places on the map, find restaurants and so forth. Therefore service industries like hotels and resorts must address and support both of these differnet intentions that people have when using their mobile devices online.
For instance, guests today may expect to enjoy enough bandwidth or signal strength (and reliability) from WiFi in their rooms, so that they may execute important online transactions related to their stay in that locale. The same is true so that they may enjoy various forms of their own entertainment using mobiles or laptops privately, such as playing at online casinos.
Guests’ access to the Web should permit them to take full advantage of their chosen entertainment services in an uncomplicated manner, especially if one is visiting a country where Web-based gambling is allowed and well regulated (a growing trend worldwide). Online casinos are no longer a fringe hobby, something marginal or suspicious or thought to be unsafe — this form of high-value entertainment is now mainstream and hugely popular, from the UK to the US, and even in places like Sri Lanka, the Phillipines and Macao, China. Furthermore, guests at luxury or enterprise class destinations and hotels are more likely to play real cash games online than others — therefore their expectation to do so when traveling is stronger.
Branding with Online Resources
Any service-industry brand whose reputation is couched in principles like accuracy, precision, factuality, luxury, modernity and so forth (notably elite hotels and resorts) are not in a position to forfeit the clout that results from superior, better-than-expected technology amenities including WiFi, printers, workspaces or mobile-friendly services overall.
Furthermore, if a particular brand has managed to ensure that these technology services are sorted out and operating smoothly, then the next level of positive branding has to do with helping guests and customers take full advantage of them. If the location is a gambling-friendly region, for example, then helping people to know they may avail these resources in full confidence and security is one way to create value added experiences during their stays.
This brings us back around to the fact that people are of two minds when traveling these days with mobile devices: one, they do serious business and make key arrangements with them, and two, they use the devices to have fun, unwind at the end of the day, play games and socialise with their global circles of contacts. The fact that millions of smart travelers use guide sites like http://www.classycasinos.co.uk/new-in-2015 every day to find games to enjoy during trips and vacations is a big clue as to what they are likely to want when visiting countries or states where those games, and others, are accessible. A smart hotel brand, in turn, would be remiss to ignore this area of its guests’ overall expectations and concerns.